Haja Coração is a Brazilian telenovela produced and broadcast by TV Globo. The series premiered on 11 January 2016 and concluded on 24 July 2016, comprising 151 episodes. It is a contemporary remake of the 2005 telenovela Sassaricando, with both works created by writer Miguel Falabella.
Production
- Creator: Miguel Falabella
- Based on: Sassaricando (2005)
- Writers: Isabel Muniz, Paulo H. Tremblay, among others
- Directors: Jorge Fernando, André Câmara, and additional staff
- Production company: Rede Globo
- Original network: TV Globo (Primetime slot)
Plot overview
The narrative centers on Tancinha (played by Mariana Ximenes), a vivacious and socially ambitious young woman who seeks to secure a large inheritance left by her aunt. To fulfill the condition that the heir must be married, she attempts to wed the wealthy businessman Pedro Mascarenhas (Malvino Salvador). Complications arise when Tancinha falls in love with Pedro’s humble brother, leading to a series of comedic and romantic entanglements that explore themes of social status, family loyalty, and personal ambition.
Main cast
- Malvino Salvador as Pedro Mascarenhas
- Mariana Ximenes as Tancinha
- Thiago Lacerda as Edward (“Ed”)
- Dira Paes as Júlia “Canela”
- Lília Cabral as Hilda
- Pedro Nogueira as Córtex
Reception
Haja Coração garnered solid viewership ratings during its broadcast, maintaining Globo’s primetime dominance in Brazil’s television market. Critics highlighted the series for its light‑hearted tone, comedic timing, and the chemistry among the principal actors. The telenovela received nominations for several awards in Brazilian television categories, including best telenovela and acting recognitions.
International distribution
Following its domestic run, the series was exported to several Portuguese‑language markets and made available on streaming platforms with subtitles for non‑Portuguese audiences.
Cultural impact
The title phrase “Haja Coração” (literally “May there be heart”) entered popular discourse in Brazil, often used colloquially to denote perseverance or emotional resolve, reflecting the telenovela’s influence on contemporary slang. The program contributed to the continued popularity of remakes of classic Brazilian telenovelas within modern television programming.