FilmRise is an American digital media company that specializes in the acquisition, distribution, and marketing of film and television content across a variety of over‑the‑top (OTT) platforms. Founded in 2012 by industry executives Danny and Jack Kuper, the company is headquartered in New York City.
The firm’s business model involves obtaining licensing rights to a broad catalog of movies and television series, often including both contemporary and classic titles, and then distributing this content through streaming services, cable operators, and digital platforms such as Amazon Prime Video, Roku, Hulu, Pluto TV, Tubi, and the company's own ad‑supported channel on platforms like YouTube. FilmRise is notable for its emphasis on data‑driven selection of programming, employing analytics to identify titles that are likely to perform well with specific audience segments.
In addition to distribution, FilmRise provides ancillary services that include video‑on‑demand (VOD) marketing, branding, and ad‑insertion technologies. The company has developed a proprietary technology platform to manage rights, delivery, and monetization across multiple territories and devices.
By the mid‑2020s, FilmRise had assembled a library comprising thousands of titles, ranging from independent films and documentaries to mainstream television series. The company’s content strategy often focuses on “evergreen” entertainment—content with long‑term appeal that can generate sustained advertising revenue.
FilmRise’s operations are primarily U.S.-based, but the company has expanded its licensing activities to international markets, negotiating deals with broadcasters and streaming services worldwide. The firm is privately held and does not publicly disclose detailed financial statements; however, industry reports have indicated consistent growth in both catalog size and platform partnerships.
Overall, FilmRise is regarded as a significant player in the digital distribution ecosystem, contributing to the proliferation of free, ad‑supported streaming content.