Fameplay.tv (formerly MALL.TV) is a Czech internet television service that offers streaming of original programs, series, live broadcasts, and on‑demand content through web, mobile, and smart‑TV applications.
History
- Origins – Development began in January 2018 by the former Stream.cz team, led by chief producer Lukáš Záhoř, manager Juraj Felix, and investor Jakub Havrlant. The service was initially launched as MALL.TV, a project of the Mall Group, the first Central‑and‑Eastern‑European e‑commerce company to create its own television platform.
- Launch – The first programs were presented at the 53rd Karlovy Vary International Film Festival in July 2018, and regular broadcasting started on 7 October 2018.
- Expansion – A Slovak-language version was introduced in autumn 2019.
- Ownership – Since 2021 the platform has been operated by Czech Video Center. In April 2023 the service was rebranded to Fameplay.tv after Mall Group was sold to the Polish e‑commerce platform Allegro, which required a change of the brand name. The new visual identity was created by Najbrt studio.
Programming and Achievements
Fameplay.tv produces a range of original Czech and Slovak content, including drama series, reality shows, and live events. Notable achievements include:
- The eight‑part thriller #martyisdead won the Czech Lion award for Outstanding Audiovisual Achievement (2021) and received an International Emmy in the short‑series category.
- Several other productions have earned national awards for series production.
Availability
The platform is offered free of charge and can be accessed via:
- A web‑based player
- Dedicated mobile applications (iOS and Android)
- Smart‑TV applications for major TV operating systems
- Selected episodes are also published on the official Fameplay.tv YouTube channel.
Future Outlook
In June 2025, the operator announced that the service will cease operations, with the shutdown scheduled for 30 June 2025.
References
Information compiled from the Wikipedia article “Fameplay.tv” (accessed via a public web archive) and associated Czech media reports.