Bakit Hindi Ka Crush ng Crush Mo? (English: Why Doesn't Your Crush Have a Crush On You?) is a bestselling Filipino self-help and humor book written by Ramon Bautista and published in 2012 by PSICOM Publishing Inc. The book tackles the topic of unrequited love and provides advice, often presented in a humorous and relatable manner, on why someone might not be "crushed on" by the person they admire.
The book gained popularity for its lighthearted approach to a common emotional experience, using wit and relatable anecdotes to explore reasons for romantic rejection. It became a significant commercial success in the Philippines and spawned a film adaptation. Its appeal lies in its accessibility and the way it normalizes the experience of unrequited love, offering perspective and humor rather than just romantic advice. The book's advice often touches upon self-improvement, understanding personal flaws, and accepting that mutual attraction is not always guaranteed.