Bailey Sarian (born November 26, 1988) is an American [[YouTuber]], [[makeup artist]], and true crime storyteller. She is widely recognized for her unique blend of true crime narration and makeup application, primarily through her popular YouTube series "Murder, Mystery & Makeup." Sarian has expanded her brand into podcasts and other media, becoming a prominent figure in the online true crime community.
Early Life and Career Beginnings
Born and raised in [[California]], Bailey Sarian initially pursued a career as a professional makeup artist. She worked in various capacities, including special effects makeup and bridal makeup, honing her skills in the beauty industry. Sarian began her YouTube channel in 2013, initially focusing on traditional makeup tutorials and beauty-related content.
"Murder, Mystery & Makeup"
Sarian gained widespread recognition and a massive following with the launch of her "Murder, Mystery & Makeup" (MM&M) series in 2019. In this series, she recounts notorious true crime stories and unsolved mysteries while simultaneously applying a full face of makeup. The unconventional format, combining the macabre with a routine beauty ritual, resonated with audiences and quickly became a viral phenomenon.
Key characteristics of MM&M include:
- Unique Format: The juxtaposition of true crime narration with makeup application.
- Engaging Storytelling: Sarian's conversational and detailed approach to recounting cases.
- Respectful Tone: While entertaining, she maintains a respectful tone towards victims and their families.
- Visual Appeal: The makeup transformations often complement the mood or theme of the story.
The series led to a rapid increase in her subscriber count, establishing her as a leading voice in the YouTube true crime genre.
Other Ventures
Beyond her flagship YouTube series, Sarian has expanded her content creation efforts:
- Dark History (Podcast): Launched in 2021, "Dark History" is a standalone podcast where Sarian delves into lesser-known, often disturbing, historical events and figures that are typically omitted from mainstream education. Unlike MM&M, this podcast focuses exclusively on historical true crime and dark historical narratives without the makeup component.
- Suspish (Podcast): A spin-off podcast where Sarian and her husband, Fernando, discuss viewer-submitted spooky or "suspish" stories.
- Merchandise and Collaborations: Sarian has leveraged her popularity to launch merchandise lines and engage in collaborations with beauty brands, reflecting her background as a makeup artist.
Public Image and Impact
Bailey Sarian is known for her approachable personality, distinctive voice, and captivating storytelling ability. She has been credited with popularizing the "makeup and true crime" content niche on YouTube. Her success is often attributed to her ability to make complex or unsettling true crime cases accessible and engaging for a broad audience, while still encouraging critical thought and awareness of social issues related to crime. She has amassed millions of subscribers and listeners across her platforms.
See Also
- [[True crime]]
- [[YouTube]]
- [[Podcast]]
- [[Makeup artist]]