Amari Hotels and Resorts is a hospitality brand headquartered in Bangkok, Thailand. The brand is owned by ONYX Hospitality Group, a publicly listed Thai hotel and tourism company. Amari was launched in 1995 as a mid‑scale to upscale hotel chain, positioned to serve both business and leisure travelers with a focus on local cultural experiences.
Corporate affiliation
- Owner: ONYX Hospitality Group (formerly known as Dusit Thani’s mid‑range brand).
- Headquarters: Bangkok, Thailand.
Geographic presence
Amari operates hotels and resorts across several regions, primarily in Asia, the Middle East, and Africa. Notable markets include Thailand, Indonesia, Malaysia, the United Arab Emirates, Saudi Arabia, Egypt, and Kenya. Each property typically offers a blend of contemporary design and locally inspired décor, with amenities such as restaurants, meeting facilities, spas, and recreational venues.
Brand positioning and offerings
The brand markets itself as providing “modern hospitality with a local touch,” emphasizing personalized service and cultural immersion. Property categories range from city‑center business hotels to beach‑front resorts, and most locations feature facilities aimed at both business conferences and leisure vacations.
Historical development
- 1995: Amari brand introduced by the then‑parent company Dusit Thani.
- 2000s–2010s: Expansion through the opening of new properties in Thailand and subsequent international markets.
- 2020: Ownership transferred to ONYX Hospitality Group following a corporate restructuring of Dusit Thani’s hotel portfolio.
Recognition
Several Amari properties have received regional hospitality awards for service quality, design, and sustainability initiatives, though specific award details vary by property and year.
Current status
As of the most recent publicly available reports (2023), Amari operates over a dozen hotels and resorts worldwide. The brand continues to pursue growth through both organic development of new properties and strategic acquisitions within its target markets.
Note: The information presented reflects data available from corporate disclosures, press releases, and reputable hospitality industry sources up to 2023.